In a move that has electrified the Montreal Canadiens and the broader NHL community, head coach Martin St. Louis announced today that legendary right winger Guy Lafleur will be posthumously honored in a way never before seen in franchise history. Lafleur, one of the most iconic players to ever wear the Canadiens jersey, will be named the Honorary Coach Emeritus, an unprecedented title recognizing his lasting impact on the team, city, and the sport of hockey itself.
Fans erupted with emotion at the Bell Centre as St. Louis shared the news during a press conference this morning. “Guy Lafleur represents everything this organization stands for — excellence, heart, and a passion for the game. Though he is no longer with us, his presence remains deeply felt in our locker room, in the rafters, and in the soul of our team,” said St. Louis.
The announcement comes just months after the team revealed plans for a permanent Lafleur Tribute Zone inside the Bell Centre, featuring memorabilia, videos, and interactive displays celebrating his career.
Lafleur, who passed away in April 2022, remains a cultural icon in Quebec and across Canada. Known as “The Flower,” he was the first player in NHL history to score 50 goals and 100 points in six consecutive seasons and led the Canadiens to five Stanley Cup championships in the 1970s.
This new honorary coaching role will see his legacy embedded even more deeply into the team’s identity. While symbolic, the title of Coach Emeritus will be reflected in team jerseys, events, and community outreach programs, ensuring new generations of Canadiens players and fans understand the importance of his legacy.
Canadiens alumni, players, and fans have flooded social media with tributes and joy, many calling this “the ultimate tribute” to a legend who defined an era.
For the Canadiens faithful, this isn’t just news — it’s a heartfelt moment of unity, pride, and celebration. Guy Lafleur will always be part of the team, and now, officially, part of its coaching spirit.
