COLUMBIA, S.C. (WACH) — The University of South Carolina has announced a new long-term partnership with Nike, securing a 10-year apparel deal that will begin on July 1, 2026, and run through June 30, 2036.
The agreement was approved during Friday’s University of South Carolina Board of Trustees meeting and includes significant financial terms and branding opportunities for the Gamecocks’ athletic programs.
Deal Highlights:
Cash Compensation: $5 million over the 10-year term
Royalty Rate: 15% of net sales
Retail Product Allotment: $70 million worth of retail product provided during the term
Supplemental Product Allotment: $2.5 million in additional product, to be used at the university’s discretion
Nike will also provide performance-based bonuses tied to athletic success, including cash incentives for conference championships, Final Four appearances, College World Series appearances, and national championships.
A’ja Wilson to Be Featured in New Deal
Gamecock legend and Nike signature athlete A’ja Wilson will play a key role in the new partnership. As part of the agreement, Nike will supply USC basketball teams with Wilson’s signature shoes, travel gear, and other exclusive apparel.
The university will also be featured in A’ja Wilson-focused marketing campaigns throughout the duration of the deal, strengthening the brand connection between one of South Carolina’s most iconic athletes and her alma mater.
Basketball Court Redesign
In another high-profile feature of the agreement, Nike will lead the redesign of the basketball court at Colonial Life Arena, aiming to bring a modern look and feel to the home of Gamecock basketball.
This new deal marks a continued commitment by Nike to support South Carolina athletics and will serve as a cornerstone for Gamecock branding and performance through 2036.
“We are thrilled to announce the future partnership with Nike, a brand that is built on inspiring athletes to reach for excellence with the latest and most innovative equipment and attire while championing the values of athletic participation, beginning in July 2026,” said USC Athletics Director Jeremiah Donati. “We are excited to be joining with Nike as we look to continue to elevate our brand and compete for championships in the future. We are truly appreciative of the long partnership we have enjoyed with Under Armour since 2007. They have provided our student-athletes and fans with excellent service and apparel since the onset of our relationship and have been a part of many huge Gamecock moments. A special thank you to Kevin Plank for his friendship with the University of South Carolina and his leadership in the college athletics space. We look forward to celebrating our partnership history with Under Armour in the 2025-26 athletics seasons.”